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Collaboration is in our DNA, the
vital ingredient of who we are.

An ongoing creative exchange with
undeniable talent. A mix of taste
makers and cultural shakers.



Resulting in bespoke, limited edition
denim pieces. Created through the
lens of each collaborators
individual style.

The ‘Colab’ program is the heartbeat of our
business - the footprint of our brand. It’s a
commitment to sharing our platform with
those who inspire us.



An ongoing program that’s an opportunity
to hand over our product design to a diverse
range of talented people. Empowering these
individuals to create their own bespoke
take on denim. These unique garments are
limited edition pieces - made their styles, their way - for you.

BROOKLYN WHELAN

Born and raised in Sydney, Brooklyn Whelan is one of Australia’s leading/finest emerging contemporary artists. Working primarily with acrylics on canvas, his style is heavily influenced by weather patterns, his days of writing graffiti and futurism. Brooklyn has also worked along side some of the world's heavy hitters including, Adidas and more recently, Justin Bieber.

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